I started at 15 on YouTube, at a time when you had to learn everything on your own. That school of practical rigour I later formalised through a Master's in Advertising Art Direction. Eleven years on, this dual culture between practice and theory, between intuition and strategy, has become my greatest strength.

From art direction to motion design, from camera work to colour grading, from sound design to 3D rendering, I command the full creative chain from brief to final pixel. A versatility now enhanced by AI tools I integrate natively into my workflow.

Today I seek to put this dual skill -creating beautifully and creating purposefully- at the service of projects that have something to say.